Sony - Brand Campaigns - Experience Design - Key Messaging - Marketing Strategy - Motion Graphics - Retail Design - Video Production
The King of TV’s

To engage, entertain, and educate consumers about SONYs latest 4K TV’s Golden Arm helped open a branded pop-up shop, or ‘store within a store,’ inside the Sony branded environment at Best Buy.

Employing expert insights into customer behavior, we helped Sony create an Attract Loop messaging strategy which including branded visuals, animations, compelling headlines, and video content.

Once we had consumer’s attention, an educational video component offered up information and technical specs, before allowing customers to individually engage with the sets.

By drawing Best Buy customers into the space and encouraging them to engage with the 4K TV’s, we helped Sony better understand what consumers are looking for in their televisions.