Sony - Experience Design - Key Messaging - Motion Graphics - Retail Design
Photography’s Finest

In conjunction with the Sony 4K HDR TV Best Buy project Golden Arm created the attract Loop for Sonys ‘Digital Imaging’ pop up store at Best Buy. We conceived and executed the messaging strategy which including branded visuals, animations, compelling headlines, and the video content.

To complete the attract loop and fully demonstrate the camera technology we directed and shot a series of 4K videos in and above NYC by helicopter.