Sony - Copywriting - Video Production
Quatre K

Golden Arm produced a series of videos to promote the 4k HDR range of in-home projectors and TVs. Shot practically over a tight 2-day shoot in Long Island City we produced multi-language demonstration and promotional videos for use across a variety of digital touch points.

Buyers today planning big ticket electronics purchases require more in depth knowledge about the products they are considering. They want to know what it is like to own the product and they research online heavily before they enter a store — if they ever enter a physical store at all. Video is a great way to reach customers where they are — online, on their devices and in the digital stores they visit every day, such as Amazon.

We created French language versions of the entire series for use in the Canadian market and beyond!