Launched in 2012, ‘Nike+ Training’ was one of Nikes first ventures into wearable technology. An app combined with a new in-shoe tracking device allowed users to create personalized training regimes and measure their performances against the community.
We were given the opportunity to create the promotional material for the new Nike+ service and all the in-app content that would be used as tutorials and demos for each exercise.
We captured over 200 pieces of content in eight different countries, with 11 top tier athletes including Rafa Nadal, Hope Solo, and Lebron James.
The work ended up populating not only the app but the Nike website and and in-store Nike+ promotions.