With consumers becoming more and more health-conscious by the minute, the wearable fitness tracker market is ever-expanding.
So, to cut through the clutter, we created a lifestyle video series and an interactive kiosk experience at Best Buy, where we were able to inform and educate consumers about Jawbone’s Up products right
there at point of sale.
By arming consumers with the knowledge on how to improve their personal physical fitness, they’re able to make informed decisions with the push of a button. As part of the experience, visually stimulating films helped people easily understand each product’s features and benefits as well as identify which product best fit their needs.
The lifestyle and product demonstration films within the interactive experience were also used across social media, the Jawbone website, and as TV spots in two countries.