Grabbing the attention of shoppers in the crowded and potentially overwhelming Best Buy environment is something we are past masters at. Polk asked us to create a series of experiences that would attract and engage their in store customers.
We created an immersive surround sound cinematic experience amplifying the stand out features of the new Signature speaker set. Working with award winning sound designer Neil Benezra we told the feature benefit story of the new series using a mix of engaging content, animated CG environments and a dramatic sound scape to pull the viewers into the picture.
Heard to be believed!