Sony

For over 8 years, Golden Arm has been working directly with Sony Electronics to help tell captivating stories that define their best-in-class array of products. The partnership spans multiple product categories and includes collaborations on strategy, concept, messaging, video production, in-store experiential, and more.
In 2015 GA developed a visual brand language, brand messaging, video attract loops, product features messaging, and a library of assets for Sony’s 4K HDR TV branded experience within Best Buy retail environments. And as far back as 2009 we were the first documentary crew to be allowed inside the Sony design lab in Tokyo.
Throughout our engagements, GA has forged a keen understanding of Sony’s robust approach to innovation and features-driven technology and product design.