We provide strategic insight, integrated campaigns, and product development to give life to meaningful experiences that inform and empower audiences around the world. We are obsessed with elegant design, real-world context, and the ability to evolve.

Our collective experience spans client and agency - we know how brands function from the inside out.
What we do


Consumer behavior is constantly changing and while they expect outstanding levels of service, the way they choose is evolving.
We apply a keen understanding of how people and products intersect to cultivate the winning idea.


We align a product mindset with
a deep expertise in design & development. Our wide breadth
of solutions acknowledge context 
and category conventions to find ways to break through the clutter and win eyeballs, hearts and minds.


We educate and inspire audiences about products and platforms through the stories and experiences our clients want the world to see, hear, and feel.

Who we work with

No matter the mission, we strive for substantial results that reach beyond an initial splash. We design with a mind for long term viability, building products and platforms that evolve in step with changing consumer needs and behaviors to achieve lasting impact.

A word about our founders

Roger executes projects with branding and storytelling at the forefront. For the past 15 years, he’s created content that’s helped Nike and Boeing bring to life visions and digital strategies for their brands; he’s imagined customer journeys for Jawbone, LVMH, and Intel; and he’s designed product experiences for Sony and Nest. Before founding Golden Arm, Roger was the Creative Lead at Heist in NY and also a Knowledge Specialist at PwC in London.


Emma led the creative team that introduced the iPhone and the App Store to the world. She also oversaw marketing communications across all channels including Apple Stores, online, and video. Before Golden Arm, Emma served as a Creative Consultant to organizations in numerous ways; from leading workshops, to serving as Creative Director on high profile product launches and rebranding efforts, to acting as a liaison between companies and their agencies.

Darren Wilson PRINCIPAL

From software development to application design and client management, Darren has conceived and evolved compelling brand experiences. Working with Nokia and Samsung he helped bring to life new platforms. For Intel he led a ground breaking team of designers and engineers across multiple projects. As an early member of Fjord he worked on creating mobile experiences for T-Mobile, Orange, Nokia and Yahoo as well as working extensively for the BBC.