Our collective experience spans client and agency - we know how brands function from the inside out.
Consumer behavior is constantly changing and while they expect outstanding levels of service, the way they choose is evolving.
We apply a keen understanding of how people and products intersect to cultivate the winning idea.
We align a product mindset with
a deep expertise in design & development. Our wide breadth
of solutions acknowledge context and category conventions to find ways to break through the clutter and win eyeballs, hearts and minds.
No matter the mission, we strive for substantial results that reach beyond an initial splash. We design with a mind for long term viability, building products and platforms that evolve in step with changing consumer needs and behaviors to achieve lasting impact.
Roger executes projects with branding and storytelling at the forefront. For the past 15 years, he’s created content that’s helped Nike and Boeing bring to life visions and digital strategies for their brands; he’s imagined customer journeys for Jawbone, LVMH, and Intel; and he’s designed product experiences for Sony and Nest. Before founding Golden Arm, Roger was the Creative Lead at Heist in NY and also a Knowledge Specialist at PwC in London.
Emma led the creative team that introduced the iPhone and the App Store to the world. She also oversaw marketing communications across all channels including Apple Stores, online, and video. Before Golden Arm, Emma served as a Creative Consultant to organizations in numerous ways; from leading workshops, to serving as Creative Director on high profile product launches and rebranding efforts, to acting as a liaison between companies and their agencies.
From software development to application design and client management, Darren has conceived and evolved compelling brand experiences. Working with Nokia and Samsung he helped bring to life new platforms. For Intel he led a ground breaking team of designers and engineers across multiple projects. As an early member of Fjord he worked on creating mobile experiences for T-Mobile, Orange, Nokia and Yahoo as well as working extensively for the BBC.
Pierre has a deep understanding of how to build successful brands in a competitive global business-to-business market. With more than 15 years experience in leadership roles at Boeing, Pierre brings to Golden Arm a client’s perspective and extensive knowledge of corporate culture and customer dynamics. He recognizes the importance of managing across complex organizations and taking the time to create a working environment that gets to the core of client needs, goals, and desires. He has a passion for creating exceptional experiences, from brand management to his love of art and automobiles.
Tunde Whitten is a creative strategist and copywriter with over 12 years of leadership experience in Strategy, Brand Creation, and Innovation, with a specific focus on Brand Voice, Key Messaging, and Social Relevance. His projects include work for clients such as AT&T, Nike, The Dallas Cowboys, The San Francisco 49ers, State Farm, Budweiser, Google, Yahoo!, Zynga, EA Sports, Hennessy, Don Q Rum, Stolichnaya, Russian Standard Vodka, Sony Electronics, Dos Equis, Amstel Light, Heineken, Belvedere Vodka, IWC Watch Corp., and PIIQ Headphones.
With ten years of experience in telecommunications and digital services in B2C and B2B2C. Vasiliki has an extensive record of global launches, consistent in achieving sales targets, customer base and revenue growth and definition of customer experience across channels. Prior to joining Golden Arm she was VP of Senior Digital Propositions for Barclays, she ran Global Business Development Digital Services for Sony Music Entertainment and worked as a SOBE Product Manager Vodafone Global Enterprise.